It has been an honor to serve you over the past ten years and counting!
When I first got started I couldn’t tell you the first thing about success or achievement. As a youngster, all I knew was that I didn’t want to be poor. I didn’t demand to be different, I had an understanding that I must work for it, believe in it, and think about it every morning, night and as many times during the day as possible. I quickly realized that we can let circumstances rule us, or we can take charge and rule our lives from within.
What started as a simple idea of a men’s blog has grown into something much greater. From a few visitors a day, to over 1M men reading the magazine annually. Each and every milestone I had sought to build something greater in return.
The thought of being rich quickly dissolved from my mind when I came to understand the true driving factor behind Next Luxury. For years I had invested every penny made back into the business, taking not a single paycheck in the process.
There was something more I was searching for, it wasn’t
money, it was passion and fulfillment. My life’s purpose was to lead the way for other men who wished to achieve the best version of themselves.
The process came with many great failures, at times pushing me to brink of madness. I could not grasp why some men were not interested in becoming better gentlemen.
We live in a golden age of opportunity, surely there must have been a reason at the time. And there was, although I could not understand it at first.. When I came across a saying of Henry Ford’s where he spoke, “You can’t build a reputation on what you are going to do”, it all started to make sense.
I began to devote my business to service, answering questions, taking phone calls and writing advice for those who sought answers to a higher knowledge. It felt fantastic to help steer other men onto the course of success. I wanted nothing in return, only to make my time spent here with the rest of the world worthwhile.
I think Earl Nightingale said it best, “We are at our very best, and we are happiest, when we are fully engaged in work we enjoy on the journey toward the goal we’ve established for ourselves. It gives meaning to our time off and comfort to our sleep. It makes everything else in life so wonderful, so worthwhile.”
As Next Luxury continued to grow I started outlining new goals, and began dreaming of making a greater impact. With your support eventually the Next Luxury men’s store would become a reality. Four years ago I committed myself to upholding the same positive principals and values for the store as I did the magazine.
It would be very simple, easy and quite honestly nearly effortless to import goods from overseas and call it a day. Cheap and profitable, but in my mind, far from truly successful. I knew if I wanted to be a man of my word I had to make the best men’s products in the world. And so it began in my workshop..
I started learning how to screen print, took up leather working, and began carefully crafting grooming formulas, among countless other things. It was absolutely rewarding to learn the process of each trade, but even more rewarding to share my experience with other men. I met a local screen printer awhile ago who was just starting out. I gave him advice and spare tools from my shop to help him get started on his own journey to success.
I would like to personally invite YOU to be a part of the Next Luxury success as well. Every product you see is hand-crafted here in America; any raw material that is imported, is held to exceptionally high standards. Every man has a different purpose and passion in life, this is mine. I would like you to be a part of it.
Be a gentleman of greatness today.
Stand for positive principles and stand up for the belief that YOU can be the best man in life you want to be. Life’s murky distractions seem to always get in our way, drifting us away from the course of our own personal success. I would like to serve you, not as a great salesman or businessman, but as a reminder of the true greatness you are capable of achieving.
All the best,
NEXT LUXURY FOUNDER & CEO