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Trying to be a trendsetter in today’s world? Coolhunting, written by Peter Gloor and Scott Cooper give us the ideas about how and why new products thrive. Coolhunting makes observations about the newest cutting-edge trends. This book has useful techniques that tell its readers what’s coming. Individuals pursuing a career in marketing or communication should read Coolhunting is a way to stay on top of what’s in and what’s not. This book in written in a way that is easy for beginners to comprehend as well as professionals looking to gain more knowledge into what’s cool.