1800 Tequila Collaborates with Artist Okuda San Miguel
1800 Tequila is celebrating the 10th Anniversary of its Essential 1800 Artists Series by collaborating on limited-edition augmented reality bottles with superstar Spanish artist Okuda San Miguel.
1800 Tequila, the world’s most awarded tequila and the #1 premium tequila brand in the U.S., is turning limited-edition bottles of 1800 Silver Tequila into instant collector’s items.
Okuda San Miguel’s colorful artwork has graced the walls of galleries and buildings across the globe. Okuda’s distinctive style of Pop Surrealism features his signature Rainbow Skull and Kaos Star for the Essential 1800 Artists Series.
“For my collaboration with 1800 Tequila, I wanted to produce work that represents my ethos as an artist,” explained Okuda. “For example, my use of different colors in the skin of the characters I paint shows that we are all, in fact, equal; and the geometry represents modernity and the digital world.”
The Okuda San Miguel Essential 1800 Artists Series innovates with an augmented reality experience where each bottle of 1800 Tequila can be changed into a Snapchat marker by launching an eye-catching and unique filter for fans to engage with Okuda-themed lenses.
Okuda’s unique use of color, geometric structures and surreal compositions found in his murals, canvas, sculptures or installations define a style informed by both the academic and the street worlds.
“I loved working with this new format, which I view as a canvas immersed in liquid,” Okuda continued.
“As an artist, I need to create in order to be happy and my biggest motivation is the enjoyment I get in discovery and encouraging cultural dialogue. One of my favorite icons is the skull, a symbol of life, which is reflected on one of six of my Essential 1800 Artists Series bottles.
Whether people see my work on the street, on a canvas, or on a bottle of 1800 Silver tequila, my artistic message is open to interpretation by the beholder.”
The Essential 1800 Artists Series is now in its 10th year of working to create cultural conversations by giving artists an alternative canvas to reach new audiences. Previous artists featured in the series include Shantell Martin, Enoc Perez, Basquiat and Haring.
Named after the year of origin, 1800 Tequila has retained its original formula and distillation process. 1800 Tequila is made with 100% blue Weber agave harvested at its peak in Tequila, Mexico.
1800 Tequila features distinctive trapezoidal shaped bottles – reminiscent of the centuries-old Mayan stone pyramids found throughout Mexico. Visit their website for more information or buy their other bottles.