Bacardi Introduces Limited Edition Tropical Rum Expression
Best-selling rum brand Bacardi is introducing the limited edition Bacardi Tropical, a Caribbean-inspired flavored rum made for mixology and summer relaxation.
The new bottle hits the shelves just in time to celebrate a rum-filled weekend, kicking off with National Pina Colada Day on Saturday, July 10, and followed by National Mojito Day on Sunday, July 11.
“At Bacardi, we know that flavored rum is the fastest-growing segment in the category,” said Maria Galis, Marketing Director, Bacardi North America.
“To give people a delicious new flavored rum option and get them excited about what is sure to be an unforgettable summer, we created Bacardi Tropical.
“It brings the natural fruit flavors of the Caribbean to classic rum cocktails like the Piña Colada, Mojito, or the Tropical Sunset, which is our take on the Hurricane. It is also just as versatile and delicious when mixed with juices or soda for an easy, vacation-worthy sip.”
Like the other flavored rums in the Bacardi portfolio, Tropical begins with a base of Bacardi white rum and is infused with all-natural pineapple, coconut, and guava fruit flavors.
Bacardi Tropical contains no artificial sweeteners, is gluten-free, and only 100 calories per ounce and a half of liquid, so mindful drinkers can savor all the flavor without the guilt.
With tropical flavors accounting for roughly 80% of recent flavored rum volume growth, and guava, in particular, being a flavor to watch in spirits, this new offering from Bacardi is perfect for those embarking on their rum journey and seasoned rum drinkers alike.
Bacardi Tropical is bottled at an ABV of 35% and is available online and at select liquor stores, bars, and restaurants nationwide.
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