Budweiser Release Limited Edition Biggie Smalls Tall Boy
The King of Beers is celebrating the King of New York and the late rapper’s legacy with The Notorious B.I.G. Tall Boy Budweiser cans and collectible merchandise.
The limited-edition cans created in partnership with the Christopher Wallace Estate will be available in his hometown of New York City exclusively while supplies last.
“I am honored to know that a brand such as Budweiser wanted to celebrate my son in this way,” says Biggie’s mother Voletta Wallace. “Christopher’s legacy and brand value is extremely important to myself and the family and memorializing him on the can of an iconic beer brand as “Budweiser” is something I believe he would be happy with.”
The can design was inspired by Biggie’s legendary career. Unique design elements include a hand-drawn sketch of Christopher “The Notorious B.I.G.” Wallace and phrases including “Brooklyn’s Finest” and “King of New York,” and the Brooklyn skyline to pay homage to the late rapper’s hometown.
The brand also replaced the Budweiser creed on the can with lyrics from Biggie’s Ready To Die album hit, Unbelievable, “Live from Bedford-Stuyvesant the livest one, Representin BK to the fullest.”
“The Notorious B.I.G. Budweiser Tall Boy can is the most iconic can collaboration we’ve done to date,” said Daniel Blake, Group VP Marketing, Budweiser & Value at Anheuser-Busch.
“We’re grateful for the collaboration with the Christopher Wallace Estate and Biggie’s mother Voletta Wallace to bring this special can to life so that we can celebrate the legacy of the greatest rapper of all time.”
In addition to the collectible cans and merchandise, Budweiser is hosting a live concert in Brooklyn’s Prospect Park Bandshell on August 19th to celebrate the life and music of the late rapper.
The DJ driven show will feature the past, present, and future of Brooklyn artists, including collaborators of Biggie and artists influenced by the rapper. Featured artists include Busta Rhymes, Lil Kim, The Lox, DJ Steph Cakes, and more. The concert is free and open to the public 21+ and tickets can be reserved here.
The Biggie Budweiser Tall Boy cans will be available at the concert in addition to other local Brooklyn food and beverage vendors. All guests 21+ will get one complimentary Budweiser beer with entry. Guests will also have the opportunity to purchase the Budweiser x Biggie collectible merchandise at a pop-up at the concert.
For more information on the Biggie Tallboy visit Budweiser.
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