Chateau Ste. Michelle Launches My Chateau Campaign and New Labelling
Founding Washington winery Chateau Ste. Michelle has launched a new national campaign encouraging you to discover your own Chateau.
The “My Chateau” campaign, a collaboration with Team One, celebrates a brand-new look and feel for Chateau Ste. Michelle, including new labels for its Columbia Valley and Indian Wells wines.
Your personal Chateau is wherever you feel your best. Where you can connect, unplug and find joy with a glass of Chateau Ste. Michelle in hand.
The campaign includes the Lakehouse and Home Theater spots.
“At Chateau Ste. Michelle, we celebrate our 50+ year legacy of making world-class Washington wine, while taking bold steps toward the future to meet the needs of an ever diverse audience of wine drinkers,” said Francis Perrin, Chief Marketing Officer at Ste. Michelle Wine Estates.
“The more modern, premium look and feel of our packaging and consumer campaigns more closely aligns with our incredible wine quality.”
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