Grace O’Malley Brand Challenges Women in Whiskey Stereotypes
While whiskey is considered an alcohol market dominated by men, the Grace O’Malley Irish Whiskey brand is challenging women in whiskey stereotypes.
Spirits are attracting more diverse consumers and drawing more women into the industry. Around 37% of whiskey in the US is consumed by women, who are responsible for up to 70% of household alcohol buying decisions.
Grace O’ Malley Blended Irish Whiskey has been developed to embrace powerful women worldwide, which is why it was named after the dynamic rebel Irish queen.
Born into Irish nobility in 1530, Grace O’ Malley was a charismatic leader and chieftain of the O’Malley clan, a fearless seafarer and skillful leader who broke the conventions of her time that pushed for change and broke boundaries.
Grace O’Malley Blended Irish Whiskey looks to follow the steps of the queen and break today’s boundaries surrounding gender norms and whiskey.
“Our superior blend contains high proportions of malt Whiskey,” said Grace O’Malley Master Blender Paul Caris.
“Additionally, we have chosen to use double-distilled and triple-distilled Whiskey. Double-distilled Whiskey brings the flavor intensity to our blend while the triple-distilled brings finesse, complexity, and smoothness.”
Nose: Caramel, bourbon vanilla, malty notes, dry almond, orange peel, honey.
Palate: Smooth and well balanced with round tannins and fruit overtones.
Finish: Middle eastern pastry, sweet spice, and toasted notes.
The suggested retail price for Grace O’Malley Blended Irish Whiskey is $36.99. For more information visit the official site.
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