Lebron Backed Lobos 1707 Launches Premium Tequila and Mezcal Range
New Lebron James backed independent spirits brand Lobos 1707 has launched their full tequila and mezcal trademark in Mexico and the U.S.
Lobos 1707 is named after the Spanish word for wolves, and is “dedicated to celebrating the strength of the pack.”
“I knew the first time I tasted Lobos 1707 Tequila that it was special,” said James, who invested with business partner Maverick Carter, and a range of other investors including fellow NBA stars Anthony Davis and Draymond Green.
“When I learned more about the brand story and leadership team, I knew I wanted to be a part of it. “Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping tequila with my friends, and we want a brand that speaks to us.”
The premium spirit is inspired by a centuries old distillation process and creates a totally unique product in the increasingly popular category.
Lobos 1707 will offer Extra Añejo, Reposado, Joven and Mezcal Artesanal.
Each marque reflects the traditional Mexican distillation and aging process and is finished in Pedro Ximénez (PX) wine barrels from Spain. The Lobos 1707 unique barrel aging process represents a modern approach to a practice that began 400 years ago. The proprietary formula and world-class product creations are led by Master Distillers from Mexico and Spain.
“Creating and designing Lobos 1707 is about love, legacy and authenticity,” said Founder and Chief Creative Officer Diego Osorio.
“I see Lobos 1707 as another way of storytelling. The story begins and ends with our love for the spirit, from the aging process to holding the bottle and sharing the first sip. It’s a story that celebrates our pack and our extended family who has been with us throughout our journey.”
Lobos 1707 is led by CEO Dia Simms, an established industry leader with ther reputation for driving innovation and diversity while developing some of the largest marques globally.
“Lobos 1707 is a premium brand, and our distinctive aging process meets the need of an accelerating category,” said Simms.
“Our vision is to reach our customer community through our values as well as our products. At Lobos 1707, our belief is if there’s not enough room at the table…we build a bigger table.”
The company has created the following introductory film, “Lobos 1707 presents Build a Bigger Table”
Lobos 1707 has introduced the following expressions prior to the nationwide release in early 2021:
- Lobos 1707 Tequila, Extra Añejo. SRP is $149.99 USD for a 750ML bottle
- Lobos 1707 Tequila, Reposado: SRP $47.99 USD for a 750ML bottle
- Lobos 1707 Tequila, Joven: SRP $44.99 USD for a 750ML bottle
- Lobos 1707 Mezcal Artesanal: SRP $54.99 USD for a 750ML bottle
Lobos 1707 Tequila and Mezcal are currently available at select retailers and restaurants throughout New York City, Florida and California, and online via ReserveBar.