Patron Tequila Celebrates the Intersection Between Streetwear and Street Art
Patron Tequila is collaborating with famed designer John Geiger to unveil a limited-edition streetwear collection launching on July 24 in celebration of National Tequila Day.
The Patron x John Geiger streetwear collection draws inspiration from the design of the limited-edition 2021 Patron Mexican Heritage Tin developed by celebrated Mexican street artist, SENKOE.
“For the past five years, Patron has released a limited-edition Mexican Heritage Tin that visually shares the history, traditions and culture of Mexico through spirited designs created by local Mexican artists,” said Chloe Lloyd-Jones, Vice President of Patron Tequila in North America.
“With this year’s theme highlighting Mexican street art, we collaborated with fashion designer, John Geiger, to showcase the parallels between SENKOE’s street art and streetwear. The Mexican Heritage Tin allows us to pay homage to our home and our Mexican roots while celebrating the craft and attention to detail it takes to develop our tequilas – we’re thrilled to be collaborating with two extremely talented creators that share the same level of commitment and passion for their craft.”
John Geiger captures the essence and tradition of tequila production in a long sleeve shirt featuring an image of a jimador farmer harvesting the Blue Weber agave that tequila is made from and collectible socks, all incorporating John’s signature bright-colored accents.
“In designing the Patron x John Geiger streetwear collection, I was inspired by the colorful and rich history of Mexican street art in SENKOE’s design for the Mexican Heritage Tin and handcrafted legacy of Patron. Over the years I have admired SENKOE’s work and how passionate he is about where he is from, using his murals to reclaim and beautify public spaces,” said Geiger.
The limited-edition Patron Mexican Heritage Tin, which includes a 750 ml bottle of PATRÓN Silver, features a vibrant design created by SENKOE that tells a story of fundamental Mexican culture. The tin depicts the tree of life intertwined with imagery of the creation of the universe.
“For the design of the tin, I wanted to reflect the beautiful and vibrant history of Mexican street art, while showcasing the commitment PATRÓN has to keeping traditions of tequila production alive,” said SENKOE.
The Patron x John Geiger streetwear collection will be available for purchase starting July 24, National Tequila Day at JohnGeigerCo.com. Available in limited quantities, the socks retail at $30 and the long sleeve shirts at $85.
The limited-edition Patron Mexican Heritage Tin is available at local retailers nationwide in the US as well as select international markets for an SRP of $65.
See more about - The 10 Best Sipping Tequilas To Try In 2021