Penfolds Partners With Ben Simmons for California Collection
Leading Australian winemaker Penfolds is partnering with Aussie NBA star Ben Simmons to launch the California Collection of the brand’s wines grown in the USA with Aussie sourced stock.
Simmons, an avid wine collector, has joined forces with Penfolds to launch the new collection, which is led by the 100-point 2018 Quantum Bin 98 Cabernet Sauvignon – a wine that combines Napa Valley cabernet fruit with the significant addition of prized South Australian shiraz.
“What an amazing opportunity to partner with such an iconic Australian brand,” said 3 time NBA All Star and Philadelphia 76ers point guard Simmons.
“As a younger wine consumer, I am looking forward to being able to grow and learn with the Penfolds family, and to take my family, friends and fans along for the journey.”
Over the coming weeks, a digital and social campaign featuring Simmons and Penfolds California Collection will appear across North America, as the basketballer moves closer towards a championship tilt.
“I identify so much with what Penfolds represents; always pushing the boundaries and constantly striving for excellence. I am looking forward to some great times ahead,” said Simmons.
Penfolds believes Simmons is perfect for the brand’s US development. Simmons has used his success and influence for numerous philanthropic efforts, including the Ben Simmons Family Foundation, the Philly Pledge, and DoMore Project – where he leads calls to action by example, forming a positive impact on his community across the globe from Australia to the US.
“Ben is a remarkable athlete who inspires greatness both on and off the court,” said Penfolds Global Marketing Director, Kristy Keyte. “At Penfolds we believe it takes an uncompromising commitment to quality and experimentation to create extraordinary,”
“Since the beginning of his career, Ben has continued to push boundaries and overcome any obstacles in his way. It’s this constant dedication and self-belief that we admire, and we are thrilled to welcome him to the Penfolds family.”
Penfolds newest collection, which has been 20 years in the making, is unrestricted by vine, border, or continent, resulting in four new Californian wines with a distinctly Australian flavor.
The Penfolds California Collection 2021
2018 Quantum Bin 98 Cabernet Sauvignon $700.00
2018 Bin 149 Cabernet Sauvignon $149.00
2018 Bin 704 Cabernet Sauvignon $70.00
2018 Bin 600 Cabernet Shiraz $50.00
For more information or to purchase any of the California Collection hit the link below.
See more about - Here are the 50 best restaurants in Asia