Playboy Partners Código 1530 for Rare Hare Extra Añejo Tequila
Iconic lifestyle brand Playboy has collaborated with ultra-premium tequila brand Código 1530 for the launch of Rare Hare Double Barrel Añejo tequila.
The special edition collaboration of Rare Hare Double Barrel Añejo tequila is a refined and incredibly smooth tequila, aged in French Oak Napa Valley Cabernet wine barrels and finished in fine Spanish Sherry-Fino casks.
With aromas of spicy pepper, dried fruits, and clover honey, Rare Hare Double Barrel Añejo has a long, mellow, and easy-to-drink finish.
“We thought it would be a terrific pairing to partner Código 1530, a leader in hand-crafted spirits with Playboy, a pioneer as a global lifestyle and entertainment brand,” said Ron Snyder, CEO of Código 1530.
“Both brands highlight the simple luxuries. This partnership embodies the essence of the Playboy brand as curators of pleasure and self-expression, and brings that together with the craftsmanship, creativity, and sophistication of Código 1530 in a unique collaboration.”
Handcrafted in Mexico by skilled artisans, a crystal glass bottle accentuates the rich hues of the aged tequila. The sustainably sourced and locally fabricated wooden box is laser etched to reveal the details of this special Añejo. It has a clear front sliding door, with the collaborative branding and story etched into each panel.
“To bring Playboy to life in this category we looked for the best of the best in spirits producers. For tequila, there is no better brand than Código 1530 and their team of tequila and mezcal artisans,” said Jared Dougherty, President of Strategic Partnerships at Playboy.
Each handcrafted wooden presentation box of the 1,530 bottles of Rare Hare Double Barrel Añejo produced is individually numbered and will retail for $950.
Rare Hare Double Barrel Añejo is available online via Codigo, Playboy, and at select retail locations for a limited time.
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