White Claw Hard Seltzer adds 8% ABV Surge
Leading hard seltzer brand White Claw has released their new 8% ABV product Surge, which comes in cranberry and blood orange flavors.
Each 16 oz can of White Claw Surge will be packaged in a new bold blue color as opposed to the usual white/silver cans, and will be sold individually for around $2.99 each.
The brand also released the White Claw Variety Pack Flavor Collection No. 3, which features a mix of blackberry, mango, strawberry, and pineapple flavors. Each comes in the traditional 12 oz silver white can, offering 5% ABV, 100 calories, and only two grams of carbs.
“White Claw has experienced tremendous growth and consumers have insatiable appetite for new products,” said White Claw North America chief marketing officer John Shea in a press release announcing the new additions.
“So, for us it was a simple decision to give fans new options they crave with the same tasting flavor profile we know they love from White Claw.”
In 2020, White Claw contributed over $1 billion in growth to the hard seltzer segment growing +118%, which was more than the next two largest beverage growth brands combined.
White Claw also launched across 5 international markets, with another 10 planned for 2021.
Just last month the brand released new iced tea flavored seltzers and their first global campaign: Let’s Whiteclaw.
For more information on White Claw hard seltzer flavors, products, and merchandise, visit the official website.
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