Bye-Bye Shampoo, Hello Geologie Co-Wash!
Bye-bye shampoo, hello Geologie Co-Wash!
When I was in middle school, I had the most luxurious, well-cared-for long blonde wavy hair. As an eighth grader, I was often compared to a biblical doppelganger.
Of course, as I got older, I lost my cool factor and have shaved down to a pretty tight haircut ever since. Ugh, to be young again.
The point is that as a teenager with nothing better to do with my time, I had the energy to figure out what worked best for hair care (and my parents’ wallets to fund my research). As an adult, I’m always looking for the intersection of well-made and low lift.
I don’t have the time to think about it too hard. I just want results that work and are as easy and painless as possible. Make it quick and make sure it works.
This is often not the case for men’s body and hair care products. The women’s product sphere has figured out marketing for decades, but most well-known men’s brands aren’t educating and advertising at the same speed. Luckily, newer players are entering and shaking up the game.
Geologie, a unisex personal care brand that started out with products for men and has branched out impressively, has been on my radar for a minute at first for its tight aesthetic and design, but now as a possibility to enter my daily routine.
I’m really excited to try out Geologie’s Co-Wash! I’m thinking we’re going to be right on the mark with that intersection I spoke of a minute ago, and might give my hair a shot at reliving the glory days now passed. But first I have a very serious question to ask, and I’ll quote Geologie themselves here: “What the &*@# is Co-Wash?”
What the &*@# is Co-Wash?
The answer to that question is one that you’ll likely think was obvious, but not what you were thinking. Well, Geologie’s Co-Wash is formulated to address both players on your head.
It of course works for your hair but also addresses the often-forgotten scalp as well. That’s right, Co-Wash works in favor of both your hair and scalp, where great hair comes from. Feels like a no-brainer, right? Even so, when was the last time you even considered a scalp cleanser?
Okay, so it’s shampoo? No, you’re wrong there. At the core, Geologie’s Co-Wash is a low foam wash that cleans and conditions the hair and scalp.
Okay, so it’s a two-in-one shampoo and conditioner? It’s still a no. The big difference here is that the Co-Wash does its job without stripping the hair and scalp of healthy and natural oils that the body creates naturally to stimulate growth and self-maintenance.
Removing these oils with traditional shampoo effectively dehydrates the scalp, preventing a healthy environment for your hair follicles. A little goes a long way, though, the product is designed to only be used two or three times per week, and should really be viewed as a skincare regimen versus your traditional shampoo.
I dig this approach. Grouping body care and esthetics into the greater world of medical care and products, it’s definitely not common for brands to take a more holistic approach versus addressing a singular issue and requiring us to buy into several product lines to manage multiple touchpoints. That’s a big win and a big trust builder in my book.
Co-Wash Options: Choose the Right Formula for Your Scalp
Now, because we are all different, Geologie is ahead of the curve in offering a few different options specifically formulated for different types of hair and your desired results.
If you’re someone with oilier hair, you’re going to want to try the Cooling formula. With a hint of menthol, the Cooling formulation provides a refreshing tingling sensation to aid the scalp in maintaining a good environment. The fragrance is rooted in the classic tea tree oil, which is soothing and calming with that minty accent from the menthol. Tea tree oil is also a heavy hitter in cleansing the scalp, unplugging unhealthy follicles to create room for healthier growth.
Drier hair? No problem. The Smoothing formula works hard to improve scalp hydration, employing natural ingredients and elements like avocado oil and coconut oil. Coconut oil is an MVP. Those good fatty acids play a major part in making stronger and healthier hair, which comes in clutch if your scalp is naturally dry. The scent comes through light and elegantly with airs of bergamot – luxurious and effective.
Can’t pick? Geologie offers a multi-pack to give both a try. Everyone wins.
Bonus Features We Love About Geologie’s Co-Wash
Looking beyond the scientific makeup of the Co-Wash and the awesome results, a few other contenders bump Geologie higher up in my shower caddy.
For one, as I alluded to earlier, the design elements of the packaging are a premium experience. Let’s face it, buying shampoo at the big box store is not a luxury experience. Bonus points for packaging sourced with intent and care versus no care for what goes in our landfills, too.
Instead of the bulky bottle, I’m used to seeing body care products in, the Geologie Co-Wash is packaged in a slim pouch, both reducing plastic waste and elevating my shower caddy collection. Wins all around.
I always have to throw a few points to the smaller brands out there too and commend the work that entrepreneurs are doing to make a dent in today’s consumer culture. Geologie’s product line is designed to be consumed at a rate that YOU determine, versus the break and re-buy model, we see all too often.
Instead of overmarketing for basket size, Geologie is expanding the scope of its product line to encompass all of your needs. I’m looking forward to seeing what comes from them in the future. Body washes? Deodorant? I’m here for this one-stop-shop approach and will be bookmarking their store for restocking in the future.
Rounding Up With Geologie’s Co-Wash
If you’re willing to step back and unlearn what you thought you knew about shampoo, then you’re ready to jump on board with Co-Wash. Once I crush my package of Smoothing Co-Wash, I’ll be replenishing as well as adding some other Geologie formulations to my routine by using their exclusive discount code with Next Luxury (NEXTLUXURY20 available at the link) you can snag 20% off sitewide by accessing their store through our exclusive link. Your scalp will thank you!
