The 12 Best Streetwear Brands for the Fashion Forward Man
While streetwear has been around for decades, the ultra-cool, effortlessly fashionable style of dress really became global in the 1990s. There are a few brands to thank for that, like Supreme, which was established in New York City in 1994 and helped propel skate style and culture in the city forward, and Stussy, which was created by Los Angeles-based designer Shawn Stussy during the rise of surf and skate culture in Southern California in the late 80s.
Nowadays, streetwear and street style are taken just as seriously as some red carpet and black tie events, so it’s important to know how to style your outfit to make it look cool, flawless, and luxurious, all while also looking like you just threw something on while running out the door. And while it’s no secret that most streetwear garments can double as loungewear, that doesn’t mean you can’t look like a million bucks in a graphic tee, hoodie, skinny jeans, or athletic shorts while cruising around town alone or with your buds.
Check out the 12 best streetwear brands that’ll seriously up your street style.
Supreme may have gained A-list popularity over the last decade, but the brand’s actually been around for much longer than that. Established in 1994 in Manhattan, Supreme prides itself on New York City skate culture, and according to their website, punks, hip-hop heads, and skaters all gravitate towards Supreme’s signature style and streetwear authenticity.
From bold colored hoodies and jackets to printed crewneck sweatshirts and comfortable t-shirts, Supreme is the go-to choice for streetwear lovers everywhere, and even if you’re new to streetwear or are just building your collection, you can definitely find something that’ll fit your style.
Bonus: They have a slew of cool accessories, like bucket hats, backpacks, and even umbrellas, so you can look stylish and hip from head to toe – even in the rain.
Palace Skateboards may be a relatively new clothing and skate company, as the brand was only founded in 2009, however, you shouldn’t write them off because of their newness to the streetwear game. In fact, Palace is one of the most popular streetwear and skate brands today – their Instagram currently has over 1.7 million followers, and for good reason.
Their funky, in-your-face designs will surely have heads turning everywhere you go, so if you’re looking for clothes that’ll make a statement, Palace is definitely a brand you should check out. If your style is a little more subtle or monochromatic, don’t worry, because Palace has tons of mellower options to choose from, ranging from casual apparel like shorts, t-shirts, and hoodies to jackets and pants, and of course, if you’re looking for a skate deck, Palace has you covered.
If you’re looking for a one-stop shop when it comes to streetwear – as well as any style of clothing, for that matter – Off-White should’ve been on your radar a long time ago. Their graphic tees are some of the best in the game, so those who are looking to build up their collection with unique, one-of-a-kind tees that’ll make you stand out from the streetwear crowd this summer should invest in a few, ASAP.
In addition to their stunning collection of graphic tees, hoodies, and accessories like bucket hats, jewelry, wallets, and more, Off-White has a huge selection of denim to choose from, including loose-fit, regular-fit, slim-fit, and skinny-fit, so you’re guaranteed to find a style and fit that works for you.
4. Heron Preston
Heron Preston is a streetwear brand that has something for every season; from puffer jackets that’ll keep you warm as you cruise down empty streets at dawn (people still do that, right?) to swimwear and casual clothing for the warmer months, Heron Preston has you covered no matter the weather.
Some of the brand’s standout pieces include their Shibori Tie-Dye Chino Pants, Camou Bowling Shirt, and HP Trading Crewneck, all of which can edge up your streetwear style in an instant.
Many streetwear brands will cost you a pretty penny, so if you’re looking for cool, stylish gear that won’t break the bank, then Undefeated is the clothing brand you absolutely need to check out. Many of their casual pieces – like their graphic tees, hoodies, and swim trunks – feature the brand’s signature tally mark logo.
While eye-catching, it’s not overwhelming, making Undefeated the perfect clothing brand for those who appreciate a good graphic tee or sweatshirt that doesn’t scream, “Look at me, I’m wearing a graphic shirt!” On top of their own line, Undefeated also sells brands like A Bathing Ape (BAPE), as well as Nike, Adidas, Vans, and Jordan, with their online store also housing a huge selection of footwear.
KITH is a streetwear brand that’s made a name for itself ever since it was founded just over a decade ago by Ronnie Fieg, “a prominent figure in the footwear industry, who has over twenty years of hands-on experience,” per the company’s site.
Not only does KITH have its own line of clothing, which covers everything from loungewear and athleisure with a minimalist edge to denim and accessories, the brand also has collaborations with Calvin Klein and Birkenstock. It even has its own line of dessert shops called Kith Treats, which have become synonymous with the brand’s timeless and ultra-cool clothing selections and has eight locations throughout the United States.
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Some streetwear brands are considered true classics, and Stussy, which was founded in the late 80s and served as one of the premier street and surfwear brands in Southern California, is one of those brands. According to Stussy’s website, the brand is “a label that grew organically from youth movements and inadvertently revolutionized the clothing business,” and thanks to its signature graffiti-like logo, the brand’s clothing is recognizable from a mile away.
Bonus: Their laid-back loungewear and casual clothing won’t completely break the bank, and you’ll get some serious surf and skate street cred while sporting any of their products. They even have odd-ball accessories like an ultra-unique eightball candle, air fresheners, tumblers, mugs, and more, so even your home can be decked out in Stussy gear.
8. The Hundreds
When it comes to streetwear, some brands opt for “the louder, the better” approach to fashion, so if you’re in the market for some clothing that’ll surely get you noticed while you’re strolling over to your local coffee shop for your morning cup of joe, heading to play a pick-up basketball game, or even going out to a casual bar, The Hundreds will be your new go-to brand for all your streetwear needs.
Nostalgia and pop culture lovers will also gravitate towards this brand, as The Hundreds has super-cool collabs with Jurassic Park, Lee Jeans, and One Piece; in fact, their Jurassic Park line offers a fresh twist on classic movie merch and is the perfect way to show off your love for good movies and style.
On the opposite end of the streetwear spectrum is WTAPS. If you want casual clothing that makes a sleek, minimalist statement, then WTAPS is the streetwear brand that needs to be on your radar, STAT.
The brand offers everything from ultra-comfy, short and long sleeve tees and sweaters to bomber jackets and nylon anorak jackets for an ultra-cool minimal aesthetic that’ll definitely set you apart from other streetwear enthusiasts while you’re cruising around town. WTAPS also offers wardrobe necessities like belts and masks and even has its own line of phone cases.
While Los Angeles-based streetwear brand Renowned doesn’t have as many options to choose from as some of the other brands on this list, don’t count them out just yet, as the limited selection of pieces they do offer are too good to pass up.
The brand’s Silver Surfer button up is essentially a wearable work of art, and the bright red Renowned Dreamland Athl-Ethic Hoodie is reminiscent of the classic Disneyland logo and looks perfect with a pair of Renowned Black Shatter Denim. A plus side to buying clothing from Renowned is that most of the pieces are moderately priced, meaning you can snag a good chunk of their collection without spending an entire week’s paycheck.
If your streetwear style tends to lean toward the loungewear and athleisure side, then Alfie’s got you covered. The brand has collaborations with Nike, Adidas, Timberland, Lee, and more, and offers everything from graphic tees and hoodies to more subdued hues of solid-colored garments with their signature Alfie logo stitched right in the middle.
Sneakerheads will completely freak out over the vast selection of footwear offered on site, and the Alfie lookbooks will give you all the inspiration you need to put together a stylish outfit with a laid-back vibe.
10.Deep is an independent fashion brand that’s had a steady following ever since it was founded by Scott Sasso in 1995. Its affordable yet stylish clothing aims to “embody the spirit of independence” – something Sasso has been dedicated to over the past two-and-a-half decades.
The brand’s cool graphic tees are reminiscent of early-to-mid 2000s skater culture and style, and their 90s-inspired accessories, like their 10.DEEP X AKILA 720 Glasses in Onyx/Amber. 10.Deep also has a wide variety of outerwear and warm weather accessories, so you can sport this super cool brand year-round, no matter what season it is.
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